{"id":26401,"date":"2025-11-18T09:00:07","date_gmt":"2025-11-18T12:00:07","guid":{"rendered":"https:\/\/umajuda.com.br\/?p=26401"},"modified":"2025-11-10T09:26:59","modified_gmt":"2025-11-10T12:26:59","slug":"se-a-razao-dominou-a-historia-as-emocoes-vieram-para-reescrever-o-presente","status":"publish","type":"post","link":"https:\/\/umajuda.com.br\/es\/se-a-razao-dominou-a-historia-as-emocoes-vieram-para-reescrever-o-presente\/","title":{"rendered":"Si la Raz\u00f3n domin\u00f3 la historia, las Emociones han llegado para reescribir el presente"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"26401\" class=\"elementor elementor-26401\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3ea16bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3ea16bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b10a2e0\" data-id=\"7b10a2e0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-14fbdcf3 elementor-widget elementor-widget-text-editor\" data-id=\"14fbdcf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>Durante m\u00e1s de 2000 a\u00f1os se crey\u00f3 que las decisiones efectivas deb\u00edan guiarse exclusivamente por la raz\u00f3n. Sin embargo, la creciente evidencia emp\u00edrica demuestra que las emociones \u2014ya sean inherentes o incidentales\u2014 desempe\u00f1an un papel decisivo en c\u00f3mo evaluamos los riesgos, asignamos valor y elegimos entre alternativas<sup>1,2<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>Econom\u00eda del Comportamiento: Irracionalidad Sistem\u00e1tica<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Los modelos tradicionales de toma de decisiones siempre han considerado la racionalidad. Se asume que el agente racional considera la informaci\u00f3n disponible, las probabilidades de los eventos y los costos y beneficios potenciales al determinar sus preferencias, y act\u00faa de manera consistente al elegir el mejor curso de acci\u00f3n autodeterminado<sup>3,4<\/sup>. La teor\u00eda de la elecci\u00f3n racional se basa en la idea de que toda acci\u00f3n es fundamentalmente racional y que las personas calculan los costos y beneficios probables de cualquier acci\u00f3n antes de decidir qu\u00e9 hacer<sup>5<\/sup>. Las teor\u00edas racionales se adaptan a situaciones donde se conocen todos los riesgos y donde se puede calcular la opci\u00f3n \u00f3ptima<sup>6<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Por otro lado, en contra de los modelos de decisi\u00f3n racional existentes, Laureate Herbert Simon<sup>7,8<\/sup> explic\u00f3 que las limitaciones cognitivas necesariamente imponen l\u00edmites a la racionalidad humana. A partir de los hallazgos de Simon, muchos te\u00f3ricos revelan el papel crucial de la emoci\u00f3n en la alteraci\u00f3n y direcci\u00f3n de la atenci\u00f3n cognitiva, asumiendo que las emociones son el principal motor de las decisiones m\u00e1s importantes de la vida <sup>9<\/sup> <sup>10 11<\/sup> <sup>12<\/sup> <sup>13<\/sup> <sup>14<\/sup> .\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Desde la segunda mitad del siglo XX, economistas como Daniel Kahneman y Amos Tversky comenzaron a demostrar, con base en evidencia emp\u00edrica, que los seres humanos no toman decisiones seg\u00fan el modelo racional cl\u00e1sico.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Las emociones no solo interfieren, sino que a menudo gu\u00edan nuestras elecciones, ya sea mediante reacciones inmediatas o a trav\u00e9s de la influencia de estados afectivos persistentes<sup>13,18<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Esta constataci\u00f3n cambi\u00f3 el rumbo de la psicolog\u00eda, la econom\u00eda, la ciencia pol\u00edtica y muchos otros campos<sup>18<\/sup>.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>Emociones incidentales e integrales: Interrelaciones entre cognici\u00f3n, comportamiento y toma de decisiones<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>El estudio de las emociones incidentales e integrales ha cobrado impulso en las \u00faltimas d\u00e9cadas gracias a los avances en la psicolog\u00eda del juicio y la toma de decisiones. Al investigar los sesgos cognitivos, se ha abierto la posibilidad de considerar el papel de las emociones no relacionadas con la toma de decisiones<sup>19<\/sup>. Lerner y Keltner<sup>20<\/sup> consolidaron esta distinci\u00f3n, demostrando c\u00f3mo emociones como la ira o el miedo influyen en la percepci\u00f3n del riesgo, incluso si estas emociones no son causadas por la situaci\u00f3n que se analiza.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>\u00a0 \u00a0Emociones integrales: Sentir el peso de la elecci\u00f3n<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Las emociones integrales son aquellas directamente relacionadas con la decisi\u00f3n en cuesti\u00f3n. Surgen del contenido de la elecci\u00f3n y reflejan el impacto emocional que la decisi\u00f3n misma provoca. Por ejemplo, al decidir entre aceptar o rechazar una oferta de trabajo, es com\u00fan sentir ansiedad, entusiasmo o miedo; emociones que se originan en la relevancia y las consecuencias de la elecci\u00f3n.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Estas emociones funcionan como se\u00f1ales internas, alertando al individuo sobre los riesgos, las recompensas y los valores personales involucrados. Ayudan a priorizar alternativas e incluso pueden mejorar la calidad de la decisi\u00f3n, siempre que se reconozcan y regulen adecuadamente<sup>16,20<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Las emociones integrales est\u00e1n directamente relacionadas con el est\u00edmulo que se eval\u00faa. Por ejemplo:<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<ul>\n<li>O medo gerado por ver uma cobra induz respostas de evita\u00e7\u00e3o imediata;<br \/><!-- \/wp:paragraph --><!-- wp:paragraph --><\/li>\n<li>O afeto sentido ao observar uma obra de arte influencia a avalia\u00e7\u00e3o est\u00e9tica.<\/li>\n<\/ul>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Estas emociones son adaptativas y funcionan como gu\u00edas evolutivas para una reacci\u00f3n r\u00e1pida<sup>21<\/sup>. En contextos de consumo, por ejemplo, los sentimientos de placer al usar un producto influyen en la preferencia y la recompra<sup>1<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>\u00a0 \u00a0Emociones incidentales: El efecto secundario invisible<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Las emociones incidentales son aquellas que no est\u00e1n directamente relacionadas con la decisi\u00f3n en s\u00ed, pero que influyen sutilmente \u2014y a menudo inconscientemente\u2014 en el juicio. Pueden desencadenarse por eventos pasados, estados de \u00e1nimo o incluso factores ambientales, como el clima o una discusi\u00f3n reciente.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Por ejemplo, una persona irritada tras enfrentarse a un atasco puede tomar decisiones m\u00e1s impulsivas o punitivas en una reuni\u00f3n de trabajo, incluso si el contenido de la reuni\u00f3n no est\u00e1 relacionado con la causa de su enfado<sup>22<\/sup>. Este fen\u00f3meno se conoce como \"transferencia emocional\" y puede distorsionar las evaluaciones, aumentar o disminuir la percepci\u00f3n del riesgo y alterar las preferencias<sup>23,24<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Los estudios muestran que las emociones incidentales positivas tienden a incrementar la propensi\u00f3n al riesgo, mientras que las emociones negativas promueven la evitaci\u00f3n<sup>25,26<\/sup>. Curiosamente, estos efectos se producen incluso cuando la persona no es consciente de la influencia emocional, lo que hace que el fen\u00f3meno sea a\u00fan m\u00e1s relevante en contextos como la econom\u00eda, la pol\u00edtica, el consumo y las relaciones interpersonales.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Estas emociones influyen en la heur\u00edstica, las evaluaciones subjetivas y los procesos de juicio moral<sup>27<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>Implicaciones Conductuales<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Comprender la diferencia entre emociones integrales e incidentales es fundamental para desarrollar la inteligencia emocional y mejorar la calidad de las decisiones. Al identificar el origen del sentimiento, es posible evitar juicios sesgados y promover elecciones m\u00e1s acordes con los objetivos reales.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>La distinci\u00f3n entre emociones incidentales e integrales es relevante en diversas \u00e1reas:<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<ul>\n<li>Pol\u00edticas p\u00fablicas: saber como emo\u00e7\u00f5es incidentais afetam atitudes ajuda a compreender polariza\u00e7\u00f5es;<!-- \/wp:paragraph --><!-- wp:paragraph --><\/li>\n<li>Marketing: experi\u00eancias anteriores influenciam a percep\u00e7\u00e3o de marcas;<!-- \/wp:paragraph --><!-- wp:paragraph --><\/li>\n<li>Psicologia cl\u00ednica: compreender emo\u00e7\u00f5es n\u00e3o relacionadas \u00e0 situa\u00e7\u00e3o presente \u00e9 vital para tratamentos cognitivo-comportamentais<sup>28<\/sup>.<\/li>\n<\/ul>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p><strong>Consideraciones Finales<\/strong><\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>La toma de decisiones humanas es un proceso complejo, influenciado por m\u00faltiples variables cognitivas, sociales y emocionales. Comprender este fen\u00f3meno requiere un enfoque multidisciplinario que reconozca los l\u00edmites de la cognici\u00f3n y valore la complejidad de los estados afectivos. Las emociones incidentales, por ejemplo, pueden transferirse inconscientemente entre contextos, influyendo en las decisiones<sup>22,23<\/sup>.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>As\u00ed, al integrar la emoci\u00f3n y la raz\u00f3n en una perspectiva m\u00e1s realista y din\u00e1mica, avanzamos en la construcci\u00f3n de modelos de toma de decisiones que reflejen con mayor fidelidad la naturaleza humana: imperfecta, sensible y profundamente influenciada por nuestros sentimientos.<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5dd7d2f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5dd7d2f6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dafb81\" data-id=\"dafb81\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d71ac36 elementor-widget elementor-widget-toggle\" data-id=\"7d71ac36\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2101\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2101\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">  Fuentes<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-2101\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2101\"><p><span style=\"font-weight: 400;\">1 &#8211; PHAM, M. T. (2007). Emotion and rationality: A critical review and interpretation of empirical evidence. Review of General Psychology, 11(2), 155\u2013178.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2 &#8211; LOEWENSTEIN, G., &amp; LERNER, J. S. (2003). The role of affect in decision making. In R. J. Davidson, K. R. Scherer, &amp; H. H. Goldsmith (Eds.), <\/span><i><span style=\"font-weight: 400;\">Handbook of affective sciences<\/span><\/i><span style=\"font-weight: 400;\"> (pp. 619\u2013642). Oxford University Press.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3 &#8211; BLUME, L.; EASLY, D. Rationality. In: DURLAUF, S. N.; BLUME, L. E. The New Palgrave Dictionary of Economics. London: Palgrave Macmillan, 2008.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4 &#8211; SEN, A. Rationality and Freedom. Cambridge: Harvard University Press, 2008.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">5 &#8211; SCOTT, J. Rational Choice Theory. London: SAGE Publications, 2000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">6 &#8211; GIGERENZER, G. Risk Savvy: How to Make Good Decisions. New York: Viking, 2015.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">7 &#8211; SIMON, H. A. Administrative Behavior. New York: Free Press, 1967.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">8 &#8211; SIMON, H. A. Reason in Human Affairs. Stanford: Stanford University Press, 1983.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">9 &#8211; EKMAN, P. Emotions Revealed. New York: Times Books, 2007.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">10 &#8211; FRIJDA, N. H. The Emotions. Cambridge: Cambridge University Press, 1988.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">11 &#8211; FRIJDA, N. H., &amp; MESQUITA, B. (1994). The social roles and functions of emotions. In S. Kitayama &amp; H. R. Markus (Eds.), <\/span><i><span style=\"font-weight: 400;\">Emotion and culture: Empirical studies of mutual influence<\/span><\/i><span style=\"font-weight: 400;\"> (pp. 51\u201387). American Psychological Association.<\/span> <a href=\"https:\/\/psycnet.apa.org\/doi\/10.1037\/10152-002\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.1037\/10152-002<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">12 &#8211; GILBERT, D. T. Stumbling on Happiness. New York: Knopf, 2006.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">13 &#8211; KELTNER, D.; LERNER, J. S. Emotion. In: FISKE, S. T.; GILBERT, D. T.; LINDZEY, G. Handbook of Social Psychology. New York: Wiley, 2010.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">14 &#8211; KELTNER et al. The sociocultural appraisals, values, and emotions (SAVE) framework of prosociality: core processes from gene to meme. Annu Rev Psychol. 2014;65:425-60. doi: 10.1146\/annurev-psych-010213-115054.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">15 &#8211; LAZARUS, R. S. Emotion and Adaptation. New York: Oxford University Press, 1991.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">16 &#8211; LOEWENSTEIN, G., et al. (2001). Risk as feelings. Psychological Bulletin, 127(2), 267\u2013286.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">17 &#8211; SCHERER, K.R., &amp; EKMAN, P. (Eds.). (1984). Approaches To Emotion (1st ed.). Psychology Press.<\/span><a href=\"https:\/\/doi.org\/10.4324\/9781315798806\"><span style=\"font-weight: 400;\"> https:\/\/doi.org\/10.4324\/9781315798806<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">18 &#8211; LERNER, J. S. et al. Emotion and decision making. Annual Review of Psychology, v. 66, p. 799\u2013823, 2014.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">19 &#8211; TVERSKY, A., &amp; KAHNEMAN, D. (1974). Judgment under uncertainty: Heuristics and biases. Science, 185(4157), 1124\u20131131.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">20 &#8211; LERNER, J. S.; KELTNER, D. Beyond valence. Cognition and Emotion, v. 14, n. 4, p. 473\u2013493, 2000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">21 &#8211; EKMAN, P. (1992). An argument for basic emotions. Cognition and Emotion, 6(3-4), 169\u2013200.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">22 &#8211; QUIGLEY, B. M., &amp; TEDESCHI, J. T. (1996). Mediating effects of blame attributions on feelings of anger. <\/span><i><span style=\"font-weight: 400;\">Personality and Social Psychology Bulletin, 22<\/span><\/i><span style=\"font-weight: 400;\">(12), 1280\u20131288. <\/span><a href=\"https:\/\/psycnet.apa.org\/doi\/10.1177\/01461672962212008\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.1177\/01461672962212008<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">23 &#8211; HAN, S.; LERNER, J. S.; KELTNER, D. Feelings and consumer decision making. Journal of Consumer Psychology, v. 17, n. 3, p. 158\u2013168, 2007.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">24 &#8211; LERNER, J. S., &amp; TIEDENS, L. Z. (2006). Portrait of The Angry Decision Maker: How Appraisal Tendencies Shape Anger&#8217;s Influence on Cognition. <\/span><i><span style=\"font-weight: 400;\">Journal of Behavioral Decision Making, 19<\/span><\/i><span style=\"font-weight: 400;\">(2), 115\u2013137<\/span><span style=\"font-weight: 400;\">. <\/span><a href=\"https:\/\/psycnet.apa.org\/doi\/10.1002\/bdm.515\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.1002\/bdm.515<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">25 &#8211; WINKIELMAN P. et al. Unconscious affective reactions to masked happy versus angry faces influence consumption behavior and judgments of value. Pers Soc Psychol Bull. 2005 Jan;31(1):121-35. doi: 10.1177\/0146167204271309. PMID: 15574667.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">26 &#8211; YUEN, K. S. L., &amp; LEE, T. M. C. (2003). Could mood state affect risk-taking decisions? <\/span><i><span style=\"font-weight: 400;\">Journal of Affective Disorders, 75<\/span><\/i><span style=\"font-weight: 400;\">(1), 11\u201318.<\/span> <a href=\"https:\/\/psycnet.apa.org\/doi\/10.1016\/S0165-0327(02)00022-8\"><span style=\"font-weight: 400;\">https:\/\/doi.org\/10.1016\/S0165-0327(02)00022-8<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">27 &#8211; GREENE, J. D., et al. (2001). An fMRI investigation of emotional engagement in moral judgment. Science, 293(5537), 2105\u20132108.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">28 &#8211; BECK, A. T. (2011). Cognitive therapy of depression. Guilford Press.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a1d0abe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a1d0abe\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-572e99ab elementor-hidden-desktop elementor-hidden-tablet\" data-id=\"572e99ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13b0a716 elementor-widget elementor-widget-image\" data-id=\"13b0a716\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! 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Apoiador de movimentos filantr\u00f3picos, empreendedor e executivo a mais de duas d\u00e9cadas, acumulou experi\u00eancias internacionais que lhe permitiram conhecer diversas realidades, culturas e aprofundar seu conhecimento sobre o comportamento humano. Atualmente, tamb\u00e9m \u00e9 doutorando pela USP na \u00e1rea de Neuroci\u00eancia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Durante mais de 2.000 anos acreditou-se que decis\u00f5es eficazes deveriam ser guiadas exclusivamente pela raz\u00e3o. No entanto, a crescente evid\u00eancia emp\u00edrica demonstra que emo\u00e7\u00f5es \u2014 sejam elas integrais ou incidentais \u2014 desempenham papel decisivo na forma como avaliamos riscos, atribu\u00edmos valor e escolhemos entre alternativas1,2. Economia Comportamental: A Irracionalidade Sistem\u00e1tica Modelos de tomada de decis\u00e3o [&hellip;]<\/p>","protected":false},"author":3,"featured_media":26398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Se a Raz\u00e3o dominou a hist\u00f3ria, as Emo\u00e7\u00f5es vieram para reescrever o presente - UMAJUDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/umajuda.com.br\/es\/se-a-razao-dominou-a-historia-as-emocoes-vieram-para-reescrever-o-presente\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Se a Raz\u00e3o dominou a hist\u00f3ria, as Emo\u00e7\u00f5es vieram para reescrever o presente - UMAJUDA\" \/>\n<meta property=\"og:description\" content=\"Durante mais de 2.000 anos acreditou-se que decis\u00f5es eficazes deveriam ser guiadas exclusivamente pela raz\u00e3o. No entanto, a crescente evid\u00eancia emp\u00edrica demonstra que emo\u00e7\u00f5es \u2014 sejam elas integrais ou incidentais \u2014 desempenham papel decisivo na forma como avaliamos riscos, atribu\u00edmos valor e escolhemos entre alternativas1,2. 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