{"id":23221,"date":"2024-05-07T15:09:15","date_gmt":"2024-05-07T18:09:15","guid":{"rendered":"https:\/\/umajuda.com.br\/?p=23221"},"modified":"2024-06-24T11:29:34","modified_gmt":"2024-06-24T14:29:34","slug":"os-atalhos-do-cerebro-na-tomada-de-decisoes","status":"publish","type":"post","link":"https:\/\/umajuda.com.br\/es\/os-atalhos-do-cerebro-na-tomada-de-decisoes\/","title":{"rendered":"Los atajos del cerebro en la toma de decisiones"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"23221\" class=\"elementor elementor-23221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3de11b9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3de11b9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2db7fb13\" data-id=\"2db7fb13\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22ad1293 elementor-widget elementor-widget-text-editor\" data-id=\"22ad1293\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<!-- wp:paragraph -->\n<p>A lo largo del d\u00eda tomamos muchas decisiones, y como ya dijimos en nuestro art\u00edculo sobre <a href=\"https:\/\/umajuda.com.br\/es\/somos-seres-conscientes-ou-inconscientes-na-hora-de-tomar-uma-decisao\/\">procesos autom\u00e1ticos<\/a> y su influencia en la toma de decisiones, nuestro cerebro emplea preferentemente el procesamiento inconsciente de la informaci\u00f3n, adem\u00e1s de utilizar heur\u00edsticas y sesgos cognitivos en las decisiones r\u00e1pidas del d\u00eda a d\u00eda.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Los sesgos y las heur\u00edsticas son como \u201catajos\u201d que tomamos para no tener que pensar deliberadamente en todo todo el tiempo. Ser\u00eda muy caro: perder\u00edamos mucho tiempo y energ\u00eda.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Estos atajos mentales se utilizan en la toma de decisiones y juicios r\u00e1pidos. Estas decisiones se basan en la recopilaci\u00f3n de informaci\u00f3n que tenemos en nuestra memoria, es decir, se basan en experiencias pasadas. La vida ser\u00eda agotadora si tuvi\u00e9ramos que pensar en los cientos de decisiones que tomamos cada d\u00eda <sup>(1,2,3)<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>As\u00ed como tenemos diferentes tipos de decisiones, tambi\u00e9n existen diferentes tipos de heur\u00edsticas. Entre ellos tenemos:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Disponibilidad:<\/strong> abarca la toma de decisiones basada en su facilidad para recordar algo <sup>(1,2)<\/sup>.\u00a0<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>Por ejemplo, hay personas que tienen miedo de viajar en avi\u00f3n por el riesgo de sufrir un accidente. Este miedo suele estar influenciado por las noticias internacionales sobre accidentes o incluso por pel\u00edculas. Sin embargo, las estad\u00edsticas muestran que es mucho menos probable sufrir un accidente de avi\u00f3n que un accidente de coche. El cerebro no compara los dos medios de transporte bas\u00e1ndose en datos reales, sino a trav\u00e9s de sus propias impresiones.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Familiaridad:<\/strong> se refiere a elecciones basadas en la familiaridad con objetos, lugares y situaciones. Tendemos a elegir lo que ya sabemos sobre lo nuevo <sup>(2,3)<\/sup>.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>Por ejemplo, cuando est\u00e1s en el supermercado y te das cuenta de que la marca de arroz que compras habitualmente es m\u00e1s cara. Sin embargo, termina eligiendo lo que ya sabe en lugar de elegir una marca que sea m\u00e1s barata.<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Representatividad:<\/strong> en este caso, la toma de decisiones se basa en la comparaci\u00f3n de similitudes o alguna situaci\u00f3n com\u00fan <sup>(1,3)<\/sup>.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>Al juzgar si puedes confiar en alguien, comparas a esa persona con los ejemplos mentales que tienes. Por ejemplo, cuando conoces a una persona mayor agradable que te recuerda a tu abuelo, tendemos a confiar en esa persona. Sin embargo, es necesario recordar que en algunos casos las apariencias enga\u00f1an, y quienes aparentan ser algo no siempre lo son.<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Afecto:<\/strong> en la heur\u00edstica del afecto, nuestras elecciones se basan en las emociones experimentadas en el momento. Las emociones positivas, como el buen humor, llevan a la persona a centrarse en los beneficios, mientras que las emociones negativas centran m\u00e1s la atenci\u00f3n en los riesgos de una decisi\u00f3n <sup>(2,3)<\/sup>.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>Para ilustrar, podemos comparar dos personas en la misma situaci\u00f3n. Imagina que Joana y Alexandre est\u00e1n en un parque de atracciones y necesitan decidir si se suben o no a la monta\u00f1a rusa. Joana solo tuvo experiencias positivas, por lo que decide emprender el viaje. Alexandre se qued\u00f3 atascado en la atracci\u00f3n una vez, por lo que decide que las monta\u00f1as rusas no son divertidas.<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Prueba y error:<\/strong> en este caso, como el propio nombre lo dice, basamos la elecci\u00f3n en la estrategia de intentos que pueden salir mal hasta que funciona. Es una heur\u00edstica muy com\u00fan cuando intentamos desarrollar nuevas habilidades <sup>(1,2,3)<\/sup>. \u00bfSabes cuando un ni\u00f1o est\u00e1 aprendiendo a andar en bicicleta? \u00bfY cada vez que se cae se levanta y vuelve a intentarlo? Utiliza prueba y error hasta que domina la nueva habilidad.\u00a0<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>Si bien las heur\u00edsticas pueden aportar beneficios, tambi\u00e9n pueden inducir a error, debido a prejuicios a la hora de elegir. Estos errores se denominan sesgos cognitivos.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Los sesgos pueden distorsionar el pensamiento, generar o reforzar prejuicios e influir en decisiones y juicios. Algunas son m\u00e1s obvias, mientras que otras son tan sutiles que pueden pasar desapercibidas <sup>(1,4)<\/sup>.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Tambi\u00e9n existen diferentes tipos de sesgos, que incluyen:<\/p>\n<!-- \/wp:paragraph --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Sesgo de confirmaci\u00f3n:<\/strong> prestamos m\u00e1s atenci\u00f3n a la informaci\u00f3n que confirma lo que ya creemos. Este sesgo es f\u00e1cil de notar en las redes sociales: es m\u00e1s probable que solo sigamos a personas que comparten nuestros puntos de vista.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Sesgo retrospectivo<\/strong>: sabes cuando tu equipo de f\u00fatbol gana el partido y al final le dices a un amigo \u201cya sab\u00eda que \u00edbamos a ganar\u201d, bueno, ese es el sesgo retrospectivo. Tendemos a creer que determinadas situaciones son m\u00e1s predecibles de lo que realmente son.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Sesgo de optimismo<\/strong>: est\u00e1 relacionado con la tendencia a creer que s\u00f3lo nos suceder\u00e1n cosas positivas a nosotros o a quienes amamos. Y terminamos subestimando la probabilidad de que suceda algo malo, como una enfermedad grave, la muerte, un divorcio.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:list -->\n<ul><!-- wp:list-item -->\n<li><strong>Sesgo del statu quo<\/strong>: esto est\u00e1 presente cuando queremos mantener las cosas como est\u00e1n y nos negamos a cambiar una decisi\u00f3n que ya hemos tomado, incluso si ese cambio podr\u00eda ser beneficioso.<\/li>\n<!-- \/wp:list-item --><\/ul>\n<!-- \/wp:list --><!-- wp:paragraph -->\n<p>Conociendo c\u00f3mo se comporta el cerebro a la hora de tomar una decisi\u00f3n, existen formas en las que se puede mejorar este proceso.<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Siempre que tomo una decisi\u00f3n o juzgo una situaci\u00f3n, es importante reducir la velocidad y comprender si estoy siendo influenciado por procesos autom\u00e1ticos. Generalmente, las prisas, el estr\u00e9s y la presi\u00f3n contribuyen a los sesgos cognitivos.\u00a0<\/p>\n<!-- \/wp:paragraph --><!-- wp:paragraph -->\n<p>Tambi\u00e9n t\u00f3mate un tiempo para procesar lo que est\u00e1s sintiendo y observa si tu decisi\u00f3n se basa en las emociones de ese momento o en hechos.\u00a0<\/p>\n<!-- \/wp:paragraph -->\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-502b7db3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"502b7db3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9235ed7\" data-id=\"9235ed7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b5565f1 elementor-widget elementor-widget-toggle\" data-id=\"1b5565f1\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-4581\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4581\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-plus-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-minus-circle\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">  Fuentes<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-4581\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4581\"><p><span style=\"font-weight: 400;\">1. CHERRY, Kendra. <\/span><span style=\"font-weight: 400;\">What Are Heuristics? <\/span><b>Verywell Mind, 2022<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Disponible en <\/span><a href=\"https:\/\/www.verywellmind.com\/what-is-a-heuristic-2795235\"><span style=\"font-weight: 400;\">https:\/\/www.verywellmind.com\/what-is-a-heuristic-2795235<\/span><\/a><span style=\"font-weight: 400;\">. Acesso em: 08 abr 2024<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. CHERRY, Kendra. <\/span><span style=\"font-weight: 400;\">13 Types of Common Cognitive Biases That Might Be Impairing Your Judgment. <\/span><b>Verywell Mind, 2024<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Disponible en <\/span><a href=\"https:\/\/www.verywellmind.com\/cognitive-biases-distort-thinking-2794763\"><span style=\"font-weight: 400;\">https:\/\/www.verywellmind.com\/cognitive-biases-distort-thinking-2794763<\/span><\/a><span style=\"font-weight: 400;\">. Acesso em: 09 abr 2024<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. JEHNIFFER, Ja\u00edne. <\/span><span style=\"font-weight: 400;\">O que s\u00e3o heur\u00edsticas e vieses? <\/span><b>Investidor Sardinha, 2022. <\/b><span style=\"font-weight: 400;\">Disponible en <\/span><a href=\"https:\/\/investidorsardinha.r7.com\/aprender\/heuristicas-e-vieses\/\"><span style=\"font-weight: 400;\">https:\/\/investidorsardinha.r7.com\/aprender\/heuristicas-e-vieses\/<\/span><\/a><span style=\"font-weight: 400;\">. Acesso em: 08 abr 2024<\/span><\/p>\n<p><span style=\"font-weight: 400;\">4. CHERRY, Kendra. <\/span><span style=\"font-weight: 400;\">The Affect Heuristic and Decision Making. <\/span><b>Verywell Mind, 2023<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">Disponible en <\/span><a href=\"https:\/\/www.verywellmind.com\/what-is-the-affect-heuristic-2795028\"><span style=\"font-weight: 400;\">https:\/\/www.verywellmind.com\/what-is-the-affect-heuristic-2795028<\/span><\/a><span style=\"font-weight: 400;\">. Acesso em: 10 abr 2024<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2da0c014 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2da0c014\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-240a346d elementor-hidden-desktop elementor-hidden-tablet\" data-id=\"240a346d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93768f4 elementor-widget elementor-widget-image\" data-id=\"93768f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"535\" height=\"535\" src=\"https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias.png\" class=\"attachment-large size-large wp-image-23580\" alt=\"felipe-azarias\" srcset=\"https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias.png 535w, https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias-300x300.png 300w, https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias-150x150.png 150w, https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias-12x12.png 12w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aba1b25 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aba1b25\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;arrow&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 700 10\" preserveaspectratio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M360 0L350 9.9 340 0 0 0 0 10 700 10 700 0\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-69c47caf elementor-hidden-mobile\" data-id=\"69c47caf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68786d9a elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"68786d9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"535\" height=\"535\" src=\"https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias.png\" class=\"attachment-large size-large wp-image-23580\" alt=\"felipe-azarias\" srcset=\"https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias.png 535w, https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias-300x300.png 300w, https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias-150x150.png 150w, https:\/\/umajuda.com.br\/wp-content\/uploads\/2024\/05\/felipe-azarias-12x12.png 12w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-199becd3\" data-id=\"199becd3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60356aee elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"60356aee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: left;\">Felipe \u00e9 fundador da Umajuda e especialista nas \u00e1reas de Neuroci\u00eancia e Filosofia. Apoiador de movimentos filantr\u00f3picos, empreendedor e executivo a mais de duas d\u00e9cadas, acumulou experi\u00eancias internacionais que lhe permitiram conhecer diversas realidades, culturas e aprofundar seu conhecimento sobre o comportamento humano. Atualmente, tamb\u00e9m \u00e9 doutorando pela USP na \u00e1rea de Neuroci\u00eancia.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Ao longo de um dia tomamos muitas decis\u00f5es, e como j\u00e1 contamos em nosso artigo sobre processos autom\u00e1ticos e sua influ\u00eancia na tomada de decis\u00e3o, o nosso c\u00e9rebro emprega preferencialmente o processamento inconsciente de informa\u00e7\u00f5es, al\u00e9m de usar heur\u00edsticas e vieses cognitivos em decis\u00f5es r\u00e1pidas do dia a dia. Vieses e heur\u00edsticas s\u00e3o como \u201catalhos\u201d [&hellip;]<\/p>","protected":false},"author":3,"featured_media":23222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Os atalhos do c\u00e9rebro na tomada de decis\u00f5es - UMAJUDA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/umajuda.com.br\/es\/os-atalhos-do-cerebro-na-tomada-de-decisoes\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Os atalhos do c\u00e9rebro na tomada de decis\u00f5es - UMAJUDA\" \/>\n<meta property=\"og:description\" content=\"Ao longo de um dia tomamos muitas decis\u00f5es, e como j\u00e1 contamos em nosso artigo sobre processos autom\u00e1ticos e sua influ\u00eancia na tomada de decis\u00e3o, o nosso c\u00e9rebro emprega preferencialmente o processamento inconsciente de informa\u00e7\u00f5es, al\u00e9m de usar heur\u00edsticas e vieses cognitivos em decis\u00f5es r\u00e1pidas do dia a dia. 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